Choosing a Sarasota Agent

A recent story out of Hollywood related that the widow of TV pioneer Aaron Spelling, when selling their $150 million dollar mansion, allowed her dog to pick her real estate agent. She simply allowed the dog to sniff the agents - if he reacted badly, they were sent away. Ultimately, the dog approved of one of the agents who got the listing.

Most of our clients (ok, none of them!) are in a position to buy and sell on the level of $150 million. However, to each of our clients, the money they DO have to spend is a major sum, and is not to be treated lightly. So here in Florida, where we might be slightly more realistic than Ms. Spelling - how do you go about finding an agent that will give you the best advice for YOUR home sweet Sarasota home?

Survival of the fittest helps. As a tough housing market has dragged on, many of the agents have necessarily moved on to more lucrative careers. Those that remain likely have a following, a reputation, and a strong business plan that is supporting them in these tough times. These are the agents that have the tenacity, the commitment and the ability that has allowed them to survive, even thrive in these conditions.

But there is another trait of an excellent agent. The desire to develop skills, hone talents and always continue to grow is a rare trait in today's market, where most feel it hard to just hang on. Looking for a great agent? Look for those who have pursued additional designations and education - who have used slow times to further educate themselves to better serve you. Look for agents that go above and beyond, address your specific needs and don't just send form letters. With today's technology, everyone can set up an automatic search to alert you of new properties - does your agent offer insight and thoughts into each new opportunity as well?

I heard someone say once "I don't understand why agents get paid so much - all they do is open doors" If your experience with an agent is akin to that, I suggest you find a better agent. Today's agents are educated, dedicated, interactive and responsive business people. Don't settle for anything less.