Saturday, June 23, 2007

Blonds, Lawyers, and Real Estate Agents

How many real estate agents does it take to screw in a lightbulb?

Ok, I have not heard that joke yet, but I'm sure it is coming. The fact is, by "news magazine" standards, real estate agents are the new lawyers - deceptive, often incompetent, only out for a buck and largely unnecessary.

First let, me applaud the latest 20/20 episode for presenting some real estate topics beautifully - the benefits of home ownership versus renting, and tips for selling your home in a down market.

But the balance of the episode, in large part, dealt with why Realtors are , in some cases, nearly obsolete...in others, are pushing their clients to take deals they themselves wouldn't take. A panel of "experts" rattled off how Realtors have to have a lapse in conscience in order to survive; and my favorite, the authors (promoting their own book, by the way) who stated that using a Realtor assures you of getting a lower offer on your home.

Their example was a statistic that said that Realtors sell their homes for 3-4% higher than the general public, a fact which MUST mean they they counsel their clients to take low offers just to get a commission check. I have a different theory. When our clients have a solid offer in front of them, I cannot in good conscience counsel them to wait it out for a better offer. If they roll the dice that another offer will be higher, and if that offer never comes in, they are stuck. However, as a Realtor, I may be willing to assume that risk personally. I have always counseled my clients to work the numbers to a point that they have a bottom line fixed in their minds before the offer comes in - then the decision is mathematical and practical, not emotional.

There is no doubt that the Internet, and wide access to the MLS, has changed our industry. I have no problem with that. The brokerages that survive will be the ones that adapat and offer programs to their clients that work with the new capabilites, and don't try to resist them.

One final kudo to the show - in an effort to explain why Realtors don't care what the house sells for, they inadvertently pointed out that the average agent makes not 6%, but 1.5% after everyone gets paid. So instead of $24,000 paid on a $400,000 home, its more like $6,000, often for months and months of work. A drastic difference and one that is rarely discussed when it comes time to say Realtors make too much.

Regina Brassil, REALTOR, Buyer Agent
All opinions posted are solely those of the author.

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