Can You Feel the Love?

My broker always tells me that the reason our websites have such loyal followers is "the love" . It's that quality that personal, first hand knowledge and writing brings that a "professional content writer" could never understand. Its a passion for the Sarasota area, an in depth knowledge of neighborhoods our friends and family live in, and a true love for this lifestyle. In our websites, we try to convey information in a familiar way. We take our own photos of places we go to ourselves; we write about issues important to this area, we try to provide the best tools and we always listen to your feedback as to what we include. Far from a one-time project, our 5 sites are worked on EVERY DAY by a full time realtor - we may not have the flashiest website, or the most technical - but we have the love.

I like to think the REALTORS in our organization do our jobs the same way. I received a testimonial letter this morning from a couple who recently closed on their home. Such glowing words, from a couple who had been fantastic to work with. In the back of my mind, I heard my broker "It's the love". But it really is - its the desire to show off our town, to make sure our clients not only buy a house, but buy the RIGHT house. It's making sure they understand where they are moving. It is doing reconnaissance work before they get here and handling the deal from start to finish so they can relax.

Bill has clients that have bought upwards of 10 places from him, and wouldn't dream of going elsewhere. I don't have as long a career, but aspire to the same. We have heard over and over that we get so excited when showing someone a great neighborhood, or pointing out a gorgeous secluded beach, and we do. I just can't hide the excitement and awe I feel about where I live.

Anyone can unlock a front door and point out a granite countertop. Not everyone has the love.

Regina Brassil, Realtor.